Morgan Lanier or Olivia
Tuttle
Melissa Libby & Associates
404-816-3068
Interactive Ice Cream Phenomenon Sweet
Charlie’s
Rolls Into BUCKHEAD JUNE 8
Rolls Into BUCKHEAD JUNE 8
One-of-a-Kind
Ice Cream Shop Uses a Super-Cold Steel Surface and Unique Showmanship to Create
Hand-Rolled Dessert Treats, Made Fresh to Order
ATLANTA (May 17, 2017) - Just in time
for another sweltering Southern summer, Sweet Charlie’s, the hand-rolled ice
cream and yogurt phenomenon is set to roll into Atlanta on Thursday, June 8.
The shop at 3872 Roswell Road in Buckhead (next to Superica) is the first-ever
franchise location for the year-old Sweet Charlie’s, which has been creating
lines down the block since the concept debuted in Philadelphia last summer.
Budding Atlanta
entrepreneur and 2012 University of Georgia graduate John Martin is responsible
for bringing the concept to Atlanta. The Virginia-Highland resident became
enamored with rolled ice cream last year after seeing it in action during a
summer vacation with his wife.
“Sweet Charlie’s
combines the art of making rolled ice cream with modern American showmanship to
create a one-of-a-kind experience for all ages,” says Martin. “The best part
is, it tastes delicious.”
It starts with a
base of either premium ice cream, nonfat yogurt or the company’s Nada-Moo vegan
option. Each ice cream or frozen yogurt is made to order on a super-cold
surface that is below 20 degrees. Because the surface is so cold, very small
ice crystals form quickly. These ice crystals create the freshest, most
delicious end product. The unique process eliminates the need to add
stabilizers, emulsifiers, and preservatives.
Menu highlights
include:
·
Rise & Shine - made with Cinnamon Toast
Crunch cereal bits
·
Off Duty - a coffee/donut combo
·
Kiss & Tell - made with mint Oreos
·
S’more Please – with graham crackers, chocolate
and roasted marshmallows
·
Monkey See Monkey Do - with Nutella and bananas
·
Death By Chocolate - created with chocolate
brownies and chocolate chips
Ice cream rolls are
served straight up in a cup or on a fresh, warm, glazed Sublime Doughnut, also
known as the “Tall Charlie”.
The family-operated
Sweet Charlie’s is the brainchild of 19-year-old entrepreneur Kyle Billig, who
after watching a video about the trend of rolled ice cream that was taking off
overseas, asked himself why no one had duplicated its success in the U.S. The
first Sweet Charlie’s debuted on Philadelphia’s Walnut Street last summer, and the
lines down the block inspired the Billigs to open additional new locations in
New Jersey and Delaware. The family was so impressed by Martin’s pitch, they
awarded him the first-ever Sweet Charlie’s franchise for Atlanta.
Sweet Charlie’s is
located at 3872 Roswell Road in the Buckhead Court shopping center next to
Superica. The ice cream shop has a garage-style roll up window for warm breezy
days and a vacation vibe filled with good music and five patented super-cold
metal surfaces where Sweet Charlie’s ice cream wizards will dazzle customers. Sweet
Charlie’s will be open seven days a week, from 12 – 10 p.m. For more
information, call 404-549-8183 or visit sweetcharlies.com.
About Sweet Charlie’s
Sweet Charlie’s
combines the art of making ice cream rolls with modern American showmanship to
create a one of a kind experience for all ages. Each ice cream or frozen yogurt
is made to order on a super-cold surface that is below 20 degrees. Because the
surface is so cold, very small ice crystals form quickly. These ice
crystals create the freshest, most delicious end product. The unique
process
eliminates the need
to add stabilizers, emulsifiers and preservatives. The best part
is… it tastes delicious!
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