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SUBLIME
DOUGHNUTS OPENS SECOND ATLANTA LOCATION
IN
DRUID HILLS WITH FURTHER GROWTH PLANNED
“Chef-Inspired” Doughnut Shop Now Open to
Satisfy More of The City’s Sweet Teeth
ATLANTA (April 28, 2016) – Most Atlantans
would agree that a visit to Sublime Doughnuts is
nothing short of uplifting. The beloved specialty doughnut and bakeshop is
doling out even more transcendent eating experiences with the addition of a
Druid Hills location. The doughnut shop at 2566 Briarcliff Road NE is now open
and will continue operating 24 hours a day, 7 days a week. The new location signifies the beginning of
Sublime Brands' growth into neighborhoods all around Atlanta.
"We're looking forward to being a
great neighbor in the Druid Hills community," says Pano Balomenos, co-owner
for Sublime Brands and alum of Emory University’s Goizueta Business School.
"Our motto is ‘Eat One That’s Worth It,’ and we believe if you’re going to
indulge, it might as well be in a fresh, quality product. Now, all of the
residents, students and staff around Emory University’s college and hospital
campus, as well as surrounding office workers, have a place to stop by for
breakfast, dessert and late night snacks."
Founder and chef Kamal Grant opened Sublime’s
flagship store in West Midtown in 2008 and has since become known for his
inventive 30+ varieties of doughnuts that incorporate a specialty yeast dough
recipe. Sublime Doughnuts also offers ice cream, ice cream burgers, nitrogen-infused
gourmet cold brew coffee and a café au lait line called Cloud Coffees. The
Druid Hills shop will feature the same menu as West Midtown, including
favorites such as the A-Town Cream and Orange Dream Star doughnuts, along with
a larger selection of freshly made ice creams and coffee offerings.
Z Space designed the 1,384-square-foot shop,
which features 12 seats and a large gelato case imported from Italy. The shop’s
décor is as fun and unique as its product line. A neon sign of Sublime’s logo –
a 16-foot doughnut with wings – is displayed inside the dining room. Even the
bathroom, where guests will feel like they are on a desert island looking out
into the ocean, provides an escape from the daily grind.
Located in The Village at Druid Hills
at the corner of Briarcliff and North Druid Hills, the store offers ample free
parking in a convenient location. The
Sublime Doughnuts team is excited to see the brand extend its reach to the
surrounding Emory community and beyond.
“This is our first foray into
multi-unit corporate expansion,” says Balomenos. “We are looking for locations
that have a strong residential population and a high-density office component.
Atlanta neighborhoods from Buckhead to Midtown to Dunwoody make sense for us
for future growth.”
Sublime Doughnuts is located
in Druid Hills at 2566 Briarcliff Road NE and in West Midtown at 535
10th Street NW. Both locations are open 24 hours a day, seven days a
week. Self-parking is available at both
locations. For more information, visit sublimedoughnuts.com,
Facebook, Twitter
and Instagram.
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