(Credit: Sara Hanna Photography)
For more information:
Emily Connolly or Morgan Dyches
Melissa
Libby & Associates
404-816-3068
T. FABLE JEON APPOINTED DIRECTOR OF HIMITSU
Craft Cocktail Artisan to Shake and Stir
Beverage Program at Umi's New Japanese Lounge
ATLANTA (May
29, 2015) – Atlanta craft cocktail artisan T. Fable Jeon has been named director
of soon-to-open Himitsu, the upscale Japanese-inspired lounge from the team behind
Umi in Buckhead. He will oversee the elegant bar program, and execute creative director
Shingo Gokan’s signature cocktails.
“With Fable joining us,
Himitsu will have an unparalleled team in place to ensure the highest level of
creativity and service. His discipline and inspired precision in all things
makes him the perfect counterpart to Shingo,” says co-owner Farshid Arshid.
Co-owner Charlie Hendon
agrees. “The concept of Himitsu is a perfectly conducted symphony and we could
think of no other person to conduct this symphony than T. Fable Jeon.”
Jeon has built a well-earned
reputation for advancing Atlanta’s craft cocktail conversation. Named one of Beverage Media magazine’s 10
Mixologists to Watch in 2011, he has designed cocktail menus for numerous
Atlanta institutions, including The Iberian Pig's opening year in 2009, The Lawrence
and Miso Izakaya before consulting with the Umi team on its opening beverage
program. Most recently, Jeon created the signature drink menu for the West
Midtown project, Le Fat.
"I have had the pleasure
of working with many industry innovators, but Shingo Gokan is at the vanguard
of classic Japanese bartending.” says Jeon.
“This is an exciting chance to fuse the etiquette and ritual of Japanese
bartending with the DNA strands of classic American barkeeping.”
Under Jeon’s leadership, the
program will emphasize “shokunin kishitsu,” the Japanese philosophy of
unwavering devotion to the mastery of one's craft. In addition to a carefully
curated list of highly crafted cocktails, spirits, sake and wines of great
scope, Himitsu will house seven freezers stocked with specially crafted ice,
hand-cut daily.
Says Jeon: “We want to merge
the affability and innovation of American craft bartending with the grace,
measure and exactitude of a Japanese tea ceremony. The Japanese call this high
level of service ‘omotenashi.’ It’s a bit like properly orchestrating a great
piece of music.”
Himitsu (Japanese for
“secret”) promises an intimate, Japanese experience meant to complement a night
out at Umi. The reservation-only lounge will offer an elegant spot to enjoy a
craft cocktail or some sake before or after dinner at the restaurant, along
with bites from Umi chef Fuyuhiko Ito. Himitsu, which opens in late June, is located at 3050 Peachtree Road
N.E.
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