Friday, May 29, 2015

T. Fable Jeon Appointed Director of Himitsu

(Credit: Sara Hanna Photography)

For more information:
Emily Connolly or Morgan Dyches
Melissa Libby & Associates

Craft Cocktail Artisan to Shake and Stir Beverage Program at Umi's New Japanese Lounge

ATLANTA (May 29, 2015) – Atlanta craft cocktail artisan T. Fable Jeon has been named director of soon-to-open Himitsu, the upscale Japanese-inspired lounge from the team behind Umi in Buckhead. He will oversee the elegant bar program, and execute creative director Shingo Gokan’s signature cocktails.

“With Fable joining us, Himitsu will have an unparalleled team in place to ensure the highest level of creativity and service. His discipline and inspired precision in all things makes him the perfect counterpart to Shingo,” says co-owner Farshid Arshid.

Co-owner Charlie Hendon agrees. “The concept of Himitsu is a perfectly conducted symphony and we could think of no other person to conduct this symphony than T. Fable Jeon.”

Jeon has built a well-earned reputation for advancing Atlanta’s craft cocktail conversation.  Named one of Beverage Media magazine’s 10 Mixologists to Watch in 2011, he has designed cocktail menus for numerous Atlanta institutions, including The Iberian Pig's opening year in 2009, The Lawrence and Miso Izakaya before consulting with the Umi team on its opening beverage program. Most recently, Jeon created the signature drink menu for the West Midtown project, Le Fat.

"I have had the pleasure of working with many industry innovators, but Shingo Gokan is at the vanguard of classic Japanese bartending.” says Jeon.  “This is an exciting chance to fuse the etiquette and ritual of Japanese bartending with the DNA strands of classic American barkeeping.” 

Under Jeon’s leadership, the program will emphasize “shokunin kishitsu,” the Japanese philosophy of unwavering devotion to the mastery of one's craft. In addition to a carefully curated list of highly crafted cocktails, spirits, sake and wines of great scope, Himitsu will house seven freezers stocked with specially crafted ice, hand-cut daily.

Says Jeon: “We want to merge the affability and innovation of American craft bartending with the grace, measure and exactitude of a Japanese tea ceremony. The Japanese call this high level of service ‘omotenashi.’ It’s a bit like properly orchestrating a great piece of music.”

Himitsu (Japanese for “secret”) promises an intimate, Japanese experience meant to complement a night out at Umi. The reservation-only lounge will offer an elegant spot to enjoy a craft cocktail or some sake before or after dinner at the restaurant, along with bites from Umi chef Fuyuhiko Ito. Himitsu, which opens in late June, is located at 3050 Peachtree Road N.E.


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