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Melissa Libby & Associates
SUBLIME DOUGHNUTS LAUNCHES NEW “WILL IT DOUGHNUT?” YOUTUBE SERIES
THAT TURNS RESEARCH & DEVELOPMENT INTO ROULETTE
Chef-Inspired Doughnut Shop Creates Unique Doughnut Flavors with the Spin of a Wheel
ATLANTA (March 20, 2017) – As if eating at Atlanta’s beloved Sublime Doughnuts wasn’t a fun enough experience already, now customers can go online for more entertainment via the bakeshop’s new YouTube series, “Will It Doughnut?”
Each week, Sublime owner Kamal Grant films a new episode featuring a spinning Wheel O’ Doughnuts with a selection of wacky flavor options (think Hot Cheetos, roses and spring rolls). Grant creates the custom flavored doughnut chosen in the previous week’s episode on camera for viewers, taste tests it and then spins the wheel to select the next far-out flavor.
There’s a new creation every Monday, and guests can purchase the featured flavor at his West Midtown store each week to taste for themselves. “We’re in the happiness business,” says Grant. “Turning our funky flavors into a game show seemed like a great way to make our guests smile, and it certainly keeps me creatively challenged.”
Grant has already developed Starburst and lotion flavored doughnuts in March, proving he’s capable of making just about anything taste delicious.
About Sublime Doughnuts:
Sublime Doughnuts has been bringing chef-inspired sweets and treats to Atlanta since 2008. With hand-pressed, gourmet coffee, homemade ice cream and over 30 varieties of doughnuts, Sublime proves that they don’t take the cake--they take the dough. In addition to their flagship store in West Midtown, Sublime has expanded to North Druid Hills and plans to open two locations in the new Mercedes-Benz Stadium in 2017. For more information, visit www.sublimedoughnuts.com.