For more information:
Emily Connolly or Morgan Lanier
Melissa Libby & Associates
404-816-3068
Sweet Charlie’s ROLLING Into
Buckhead LATE SPRING
Interactive Phenomenon from Philadelphia Bringing Rolled Ice Cream
Experience
to Atlanta; Lease Signed for 3872 Roswell Road
to Atlanta; Lease Signed for 3872 Roswell Road
ATLANTA (Feb. 9, 2016) - Sweet Charlie’s, the
Philadelphia-based, rolled ice cream and yogurt phenomenon has signed a lease
at 3872 Roswell Road in Buckhead (next to Superica). Opening late spring 2017,
this will be the first-ever franchise location for the young brand, which
features a hand-rolled, made to order dessert sensation that Forbes recently dubbed “the cool new
trend in Asian sweets.”
Sweet Charlie’s is the brainchild of 19-year-old
entrepreneur Kyle Billig, who after watching a video about the overseas trend
of Thai-inspired rolled ice cream, teamed up with his older brother Jacob and
figured out a way to duplicate and Americanize the delicious treat.
“We’re incredibly excited to debut our first Sweet Charlie’s
franchise in Atlanta,” says Kyle Billig. “For us, it’s not just about serving
ice cream; it’s about creating a revolution through new ways of making ice
cream and flavors that customers love.”
Sweet Charlie’s combines the art of making rolled ice cream
with its unique brand of crowd-pleasing modern American showmanship to create a
one-of-a-kind, social experience for all ages. It starts with a base of either
premium ice cream, nonfat yogurt or the company’s Nada-Moo vegan option.
Customers then select a cup or one of Sweet Charlie’s signature oven-baked
glazed donuts as an ice cream- carrying container and finally, one of Sweet
Charlie’s signature flavors and toppings.
Each ice cream or frozen yogurt at Sweet Charlie’s is made
to order on a super-cold surface that is below 20 degrees. Because the surface
is so cold, very small ice crystals are formed quickly, eliminating the need to
add stabilizers, emulsifiers and preservatives.
“In Philadelphia, people stand in
line in the freezing cold for our rolled ice cream. Since Atlantans enjoy
warmer temperatures throughout the year, we’re hoping that’s even better for
business!” says Steve Billig, Sweet Charlie’s chief financial officer. “We look
forward to being very involved throughout the development and launch of the
first Sweet Charlie’s franchise in Atlanta, cutting the ribbon on opening day
and meeting our newest customers.”
The company has additional
locations scheduled to open in Delaware and New Jersey this summer. For more
information about Sweet Charlie’s in Buckhead, visit sweetcharlies.com.
About Sweet Charlie’s
We combine the art of making ice cream rolls with modern
American showmanship to create a one of a kind experience for all ages. Each
ice cream or frozen yogurt is made to order on a super, cold surface that is
below 20 degrees. Because the surface is so cold, very small ice crystals are
formed quickly. These ice crystals create the freshest, healthiest, most
delicious end product. Our unique process eliminates the need to add
stabilizers, emulsifiers, and preservatives like the other guys. The best
part is… it tastes delicious! Visit us at sweetcharlies.com.
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