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Melissa Libby & Associates
SUBLIME DOUGHNUTS OPENS SECOND ATLANTA LOCATION
IN DRUID HILLS WITH FURTHER GROWTH PLANNED
“Chef-Inspired” Doughnut Shop Now Open to Satisfy More of The City’s Sweet Teeth
ATLANTA (April 28, 2016) – Most Atlantans would agree that a visit to Sublime Doughnuts is nothing short of uplifting. The beloved specialty doughnut and bakeshop is doling out even more transcendent eating experiences with the addition of a Druid Hills location. The doughnut shop at 2566 Briarcliff Road NE is now open and will continue operating 24 hours a day, 7 days a week. The new location signifies the beginning of Sublime Brands' growth into neighborhoods all around Atlanta.
"We're looking forward to being a great neighbor in the Druid Hills community," says Pano Balomenos, co-owner for Sublime Brands and alum of Emory University’s Goizueta Business School. "Our motto is ‘Eat One That’s Worth It,’ and we believe if you’re going to indulge, it might as well be in a fresh, quality product. Now, all of the residents, students and staff around Emory University’s college and hospital campus, as well as surrounding office workers, have a place to stop by for breakfast, dessert and late night snacks."
Founder and chef Kamal Grant opened Sublime’s flagship store in West Midtown in 2008 and has since become known for his inventive 30+ varieties of doughnuts that incorporate a specialty yeast dough recipe. Sublime Doughnuts also offers ice cream, ice cream burgers, nitrogen-infused gourmet cold brew coffee and a café au lait line called Cloud Coffees. The Druid Hills shop will feature the same menu as West Midtown, including favorites such as the A-Town Cream and Orange Dream Star doughnuts, along with a larger selection of freshly made ice creams and coffee offerings.
Z Space designed the 1,384-square-foot shop, which features 12 seats and a large gelato case imported from Italy. The shop’s décor is as fun and unique as its product line. A neon sign of Sublime’s logo – a 16-foot doughnut with wings – is displayed inside the dining room. Even the bathroom, where guests will feel like they are on a desert island looking out into the ocean, provides an escape from the daily grind.
Located in The Village at Druid Hills at the corner of Briarcliff and North Druid Hills, the store offers ample free parking in a convenient location. The Sublime Doughnuts team is excited to see the brand extend its reach to the surrounding Emory community and beyond.
“This is our first foray into multi-unit corporate expansion,” says Balomenos. “We are looking for locations that have a strong residential population and a high-density office component. Atlanta neighborhoods from Buckhead to Midtown to Dunwoody make sense for us for future growth.”
Sublime Doughnuts is located in Druid Hills at 2566 Briarcliff Road NE and in West Midtown at 535 10th Street NW. Both locations are open 24 hours a day, seven days a week. Self-parking is available at both locations. For more information, visit sublimedoughnuts.com, Facebook, Twitter and Instagram.