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Melissa Libby & Associates
GUSTO! ANNOUNCES WINNERS OF BILLBOARD CHAMPIONSHIP,
GIVING TWO LUCKY FANS A STARRING ROLE
Atlanta’s Favorite for Flavorful Fast Food Proudly Displays Faces of Loyal Patrons
Alexis Louder and John Harris Britton on Outdoor Ads
ATLANTA (Jan. 2, 2018) – Beginning today, gusto! is putting the spotlight on two loyal patrons, Alexis Louder and John Harris Britton, in a 2018 advertising campaign. The fast casual restaurant focused on flavor and speed is unveiling the first of two billboards, located above Green’s Beverages on Ponce de Leon Avenue, resulting from the gusto! Billboard Championship. Louder and Britton’s faces will each grace the billboard for two weeks during the month of January.
gusto! founder Nate Hybl came up with the #gustobillboardchampionship in October 2017 as a fun, bold way to show appreciation for the guests who champion his brand and embrace the communities that make up Atlanta. The restaurant offered two simple ways to enter this fall: via entry slips at both gusto! locations or by tagging three friends on any gusto! Facebook or Instagram post. Louder and Britton were chosen at random through in-store and social media drawings and received a professional photo shoot for their billboard photographs. Louder will be featured first, followed by Britton two weeks later.
Louder, a Cobb County resident for the past three years, says she loves gusto! because it’s “quick, healthy and sooooo tasty!” Chipotle mango avocado is her “gusto” of choice, and her favorite Atlanta activity is riding her bike in Piedmont Park. When Louder isn’t biking, she’s taking Muay Thai classes and showing off her unique ability to wiggle her ears.
Britton, a resident of Midtown who works as an assurance associate at an accounting firm, has only been in the city for the past two and a half months but has already managed to fall in love with Piedmont Park and the food at gusto! “I love how there are pre-made recipes proven to be delicious,” he says of the restaurant’s selection of thoughtfully crafted blends of ingredients that add a distinct flavor profile and texture to each entrée. “That way, the right ingredients are already mixed together in a great way that I wouldn’t have had the culinary knowledge to make myself.”
Britton is partial to the apple curry peanut gusto and, much like the service at gusto! restaurants, speed is his forte – he even won a stolen base challenge at an Atlanta Braves game.
Prominently displaying the winners’ faces, these billboards will spread Louder and Britton’s hearty enthusiasm for gusto! to thousands of area drivers and pedestrians along Ponce de Leon Avenue. gusto!’s bold yet simple advertising strategy perfectly complements the restaurant’s menu of grilled proteins combined with fresh and flavorful ingredients prepared daily. The two Atlanta restaurants create delicious meals and serve them quickly so guests don’t have to compromise flavor and freshness for speed.
gusto! Peachtree (1935 Peachtree Rd NE; 404-352-4157) is open from 11 a.m. to 9 p.m. gusto! Ponce (782 Ponce De Leon Ave NE; 404-330-8114) is open from 11 a.m. to 10 p.m. For more information, visit whatsyourgusto.com.
Nate Hybl founded gusto! with a mission to deliver fresh, flavorful food fast. The underlying passion of his company can be found in its name, which means “enjoyment or vigor in doing something.” gusto! offers a simple menu of bowls and wraps that highlight fresh, high-quality ingredients and bold flavor combinations and don’t hide behind gimmicks or trends. They are served fast and without breaking the bank. With a passionate team that believes in “living life with gusto” and a focus on food, flavor and freshness, the company has already attracted a loyal following with its first two Atlanta locations and plans to open additional locations in 2018.